There are many benefits of live streaming. For starters, making your in-person events available for remote attendance is a great way to widen your business or organization’s reach. Increased availability and access to events is one of the reasons why the importance of live streaming has continued to increase.
With the help of a professional live streaming platform, you can host your first live stream event with little to no technical know-how. One of the advantages of live streaming is that it is easy to get into without lots of technical knowledge.
In this post, we’ll discuss what exactly streaming is and the benefits of live streaming events with a professional streaming service as opposed to a free platform, like YouTube or DailyMotion. Some advantages that we will cover include high-quality streaming, video analytics, video monetization, privacy and security, and more. There are numerous advantages to using a professional live streaming service for your business.
Live streaming is a broadcasting practice that brings audio and video of real-time happenings to viewers over the internet. Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite the barrier of physical location. Increased access to event is why live streaming continues to gain in popularity.
Streaming live events online can be effective and impactful in a wide variety of contexts because it allows professionals to share in-person events, service promotions, live announcements, online classes, church services, and wildlife broadcasting. There are numerous reasons why live streaming could be right for your business.
Companies can also use live broadcasts to enhance and maximize direct communication with customers and community partners. Live streaming an event allows you to reach and interact with more people across the world. One of the top advantages of live streaming is that you can connect with a wider, worldwide audience.
In order to host live events, many broadcasters use live streaming software solutions and their toolbox of valuable streaming resources. A live streaming service for businesses allows you to present a professional front when sharing live video content.
Why Use a Professional Live Streaming Service?
There are many benefits to using video live streaming services to broadcast your event as opposed to creating a server on your own.
Setting up your own live stream requires technical skills and experience that the average business professional doesn’t have.
If you aren’t yet very familiar with streaming technology, it’s generally easiest and more affordable to use a professional live streaming service. Using this type of platform makes it easier for you to broadcast your live event with just a few clicks of your mouse. Working with a professional video streaming service allows you to control your presentation.
Top 15 Benefits of Live Streaming with a Professional Service
Let’s take a look at a few of the reasons why broadcasters use professional video services and the advantages live streaming has on hosting virtual streaming events.
1. High-Quality Streams
When you stream with a free platform or your own servers, it’s difficult to achieve high-quality streaming. You need to have a live streaming service with a robust infrastructure and a good content delivery network (CDN) to achieve high-quality video.
A CDN works as a global delivery system that distributes your content using the CDN’s own server. If you stream on your own, there is a high possibility that you will clog your servers.
When you broadcast live to other viewers, you want to ensure that your stream works perfectly and functions consistently without any technical glitches. This is why it’s wise to select a service with a reliable video streaming CDN.
StreamYard, for example, partners with top-tier CDNs available on the market today to bring our users’ content to their viewers both far and wide. Working with a quality CDN is especially essential if you are trying to reach a worldwide audience.
2. Greater Audience Potential
Physical events are usually limited to the space available at a given venue. With live streaming, however, you can invite as many people as you like to “attend” your event. Sometimes people are interested in attending a particular event, but they can’t attend in person due to work commitments or increasing expenses.
Live streaming your event can make your content accessible to these people whom you wouldn’t reach otherwise. You can reach anyone in the world remotely through live streaming, as you are no longer limited by geographical or size constraints.
Your only limitation with live streaming is linked to the server capacity of the streaming service you choose. Be sure to choose a professional live streaming service that can match your viewership levels.
3. Wide Variety of Content Use
Live broadcasting isn’t solely restricted to live video and audio streaming services. You have the flexibility to use a variety of forms of video content and multimedia, including pictures, text, and live chat.
Many platforms provide a lot of flexibility to access different presentation methodologies.
Furthermore, you can repurpose your live streams into on-demand content. This allows you to maximize viewership. One of the primary advantages of live streaming is that you can reuse your content however you want to benefit your business.
4. Ease and Convenience
A common myth about live streaming is that it’s too difficult and technical for the average person to pull off. On the contrary, live streaming can be very simple. All you need are relevant video and audio equipment, an internet connection, an encoder, and a trusty streaming platform.
Many professional streaming services provide in-depth documentation and tutorials to help broadcasters use their platforms. Professional streaming services make it easy for businesses to get into live streaming and connect with a broader audience.
5. Analytics Tracking
The best live streaming services offer 24/7 customer support when you need it most.
It’s important to be able to track the success of your live-streamed event in terms of viewership and viewers’ behavior. Most professional streaming services are equipped with tracking tools and analytics dashboards to help you evaluate the outcome of your live event.
With many video live streaming services, you can see relevant metrics like viewer numbers, engagement, and behaviors. This data will help you to identify more clearly who your audience really is.
At that point, you can assess which aspects of your broadcast you may need to change for future events. This, in turn, will help you refine your overall content and strategy. One of the advantages of live streaming is that it provides you with real-time feedback on how your viewers are interacting with your content, which allows you to customize your content experience.
6. Customer Support
It can be tricky to troubleshoot technical problems, especially if you have minimal live streaming experience. Luckily, using a live streaming service typically means you have access to a knowledgeable 24/7 customer support team when troubles arise.
Alternatively, if you stream on your own, your only support will be Google or the information you already know about live streaming. A reliable live streaming service will provide you with ongoing customer support and will guide you through any difficulties you encounter. When streaming content live, you need a live support team by your side.
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