Following on from the runaway success of TikTok over recent years, rival social media platforms such as YouTube and Instagram are increasingly investing in their short-form video content features to try and compete. Instagram reels and YouTube shorts enable users to share snappy, engaging content that’s primed to go viral.
There’s a reason for the explosive growth of short-form video content. Our attention spans are getting shorter, making it more difficult for marketers to hold our attention.
In fact, according to one study commissioned by Microsoft, we are now less attentive than the average goldfish.
Social media platforms are increasingly promoting their short video features, holding users’ attention, and keeping them on the platform for longer. A short video can be watched, and then it can be followed up with another video relatively quickly.
Video is increasingly why people go to social media, and they’re accessing it primarily on their smartphones and other mobile devices.
Short-form video is the future because of its accessibility, the benefits it brings both to the platforms and users, and its flexibility.
Long, in-depth guides, product demos, company introductions, and other longer-form content tends to be created to last. It’s designed to remain relevant despite the passage of time. Short-form videos take less time to produce and can therefore be more responsive to current trends.
They allow you to use trends to add value to your marketing propositions and reflect current events.
Short-form video content works brilliantly with social media, its key advantage. Every business needs to have a well-thought-out social media strategy, but it’s getting increasingly difficult to notice.
Creating short-form videos doesn’t mean that you’re guaranteed to stand out from the crowd, but you’re giving yourself a good chance of being noticed.
The most potent and influential social network content currently is micro-blogging. This combines some of the narrative elements of longer-form blogging with the immediacy of instant messaging. A platform that epitomizes this approach is Twitter, and it’s no surprise that short-form video features heavily.
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