The word “blog” is an abbreviation of the term “weblog”. Back in the early 1990s, when the internet as we know it today was still in its infancy, weblogs were a form of online diary keeping. The earliest bloggers would share details of their everyday lives on first-generation blog sites such as Open Pages and Open Diary.
By the end of that decade, blog technology improved to the point where readers could leave comments on other people’s blogs, and even include links to other web pages. Very quickly, improvement in search engine technology made it simple for anybody to find blogs written about whatever specific topics were of interest to them.
By the mid-2000s, open source blog hosting sites such as Blogger, Tumblr, and WordPress began to offer free software that any user could use to create and publish professional-looking blogs quickly and easily. These sites, which remain popular today, also hosted and distributed the blogs for free so that bloggers could write as many blogs as they wanted and there was sure to be a steady supply of regular, loyal readers.
Today, there are literally millions of blogs being written every day and on every subject imaginable. Whether you are interested in anthropology, cooking, sewing, movies, sex or sports, with just the click of a few buttons you can be connected with thousands of freshly-written blogs on the topics you like best. Plus, you can interact with the writers, meet other people who share your interest, and engage in a lively interchange with an entire community devoted to whatever subject you are into.
Benefits of Blogging
The blogging community, sometimes referred to as the blogosphere, promotes the open and free interchange of thoughts and ideas. There are no editors or censorship. You are free to discuss any subject you like and offer even the most radical opinion without fear of being quashed or silenced.
There also is no set schedule, so you can write as often or as infrequently as you choose. Some people like to write every day or even post multiple blog postings throughout the day, while other bloggers post only once a week, once or month or even less. It’s entirely up to you.
When you produce a blog on a subject that interests you, it is easy to quickly establish yourself as an expert in your field. As your readership grows, people will begin to respect your opinions and perhaps even invite you to write a “guest blog” on their own blog. Many bloggers are now regularly used as panelists at conferences, interviewed on television news programs and even viewed as celebrities themselves.
The blogging community is also a great place to learn new facts, encounter cutting-edge ideas and technologies, exchange gossip or rumor, and participate in a rewarding online social community where you can make new friends with people all over the globe, interact directly with experts, and make exciting new discoveries about topics that interest you.
For some people, blogging also provides a revenue stream. There are plenty of ways to make money through blogging and we will be discussing many of them in detail later in this guide.
Examples of Successful Blogs
There are countless examples of people who started out writing a simple blog and were able to turn that into an exciting career or success story.
Among the most obvious examples would be Ree Drummond, a housewife from Oklahoma who began writing her blog, The Pioneer Woman, in 2006. In it, she documents her life as a wife and mother living on the plains, as well as including homemaking tips and recipes. It quickly gained in popularity and by 2010 Drummond was listed as one of Forbes magazine Top 25 Web Celebrities. Shortly afterward, she was given her own weekly television program on the Food Network and has written several successful cookbooks, one of which became a New York Times #1 Bestseller.
Another blogging success story is Jenny Lawson. This Texas-born blogger is the author of The Bloggess, in which she uses her quick wit and irreverent writing style to discuss her life and daily adventures. Some of her blogs were collected into a book, “Let’s Pretend This Never Happened,” which also was a #1 New York Times Bestseller. Lawson currently is an in-demand guest on talk shows and has received numerous prestigious awards, including being recognized by Nielsen Ratings as one of the Top 50 Most Powerful Mom Bloggers.
You may have never heard of Mario Armando Lavandeira, Jr., but you probably have heard of his blog, PerezHilton.com. He began his blog about celebrities and gossip in 2004 and within six months it was one of the most read blogs in Internet history. Hilton soon became a celebrity in his own right, appearing on countless television programs and even serving as a celebrity judge for the Miss USA pageant in 2009, in an episode of “The Sopranos”, and as the star of his own reality TV series.
And then there’s Arianna Huffington. This Greek-American ex-wife of US Rep. Michael Huffington (R-Mich.) had already a successful career as a political candidate, television personality and writer when she launched her blog, HuffingtonPost.com, in 2005. In it, she wrote opinion pieces, shared articles and featured a stable of regular columnists writing mostly on politics and business. In 2011, Huffington sold her blog to AOL for $315 million, making her one of the most financially successful bloggers in history.
What Should You Blog About?
You can blog about anything you want because there are no limitations on subject matter or content. Plus, you can create as many different blogs as you want for free, so if you prefer you can create multiple blogs on various subjects.
Because you probably will be writing fresh blogs regularly, you probably ought to choose subjects that are of genuine interest to you. It may be difficult to produce blogs about topics that you don’t care about, or have only a passing or tangential interest in. A better idea is to identify a topic or a couple of different subjects that you are passionate about and focus on develop those subjects.
For example, if you are mad about the movies, than a film blog may be the best option for you. Or if you are the world’s biggest fan of your local sports team, then you might consider producing a blog devoted to all the news, happenings and opinions of that team. Think about subjects that you could talk about all day: Those are the ones you will be most likely to be able to produce fresh, interesting and compelling content on a daily or weekly basis.
Your enthusiasm for your subject matter will make your blogs more appealing for readers. They are going to want to share in your passion and interact with you, exchanging stories and ideas and participating in your topics blogging community.
It’s a bad idea to select a blog topic just because you think it may be profitable, especially for your first blog. If you have no passion about a subject matter, that will shine through in your writing. For example, if you identify that blogs about Forex trading are among the most financially successful, but you know nothing about trading foreign currencies nor do you have any interest in the topic, then it’s probably not a good idea for you to launch a Forex blog.
Follow your passion and you will have a greater chance of writing a popular, successful blog that hundreds or even thousands of people are going to want to read on a regular basis.
You probably already have an idea about what you want to write about. But if you don’t, you can develop topics for your first blog or blogs by thinking about interests or hobbies you have had in the past. For example, if you favorite courses were in English literature, then you might consider producing a literary blog. Or if you were a passionate enthusiast of sewing and needlepoint, then those subjects probably would make a great blog topic for you.
You don’t even need to have a blog topic if you don’t want one. There are many bloggers who simply write about their daily lives, or their families, or their struggles to lose weight or get in shape. Others share their opinions on whatever subject happens to appeal to them on any particular day. There really are no limitations on what you can write about.
If you need inspiration, try visiting one of the big blog hosting sites, such as Blogger and WordPress. Both sites let you search for and browse blogs on any subject, or simply review the most recently published blogs. Once you find blogs that interest you, with the push of a button you can subscribe for free and each time a new post is published it will automatically be sent to your email inbox or RSS feed. Or if you prefer you can have blogs sent to your Facebook news feed or Twitter feed.
Often, once you find a blog you like it will lead you to another on a separate topic. This in turn can lead to more and before you know it you have spent hours reading and enjoying other writers’ blogs while gathering ideas and inspiration for your own.
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