Once you have your WordPress account, have selected a theme and have added whatever plug-ins and widgets you would like, it’s time to start creating content for your blog. If you have been thinking about creating your blog for a while, you probably have lots of ideas.
It’s a good idea to create a “tickle file” that you can use to record blog ideas as they come to you. This can be a Word file on your laptop, a notepad on your smartphone, or even a paper notebook that you can carry around with you in your pocket. As an idea comes to you, wherever you are, jot it down. This will serve as a great resource tool later when you are looking for new blog topics.
Before you start publishing your blog posts, you probably want to have a few timeless “canned” posts that you can keep on hand for when you are too busy to write or are struggling to come up with new ideas. These can help bridge any content gap that you have.
How Often Should You Post?
When you first start your blog, you probably are brimming with ideas and will want to publish all the time. That’s fine, but just remember that a month or six down the line, you may not have as much enthusiasm for writing on your blog as you do when you are just starting out, so if you get your readers accustomed to receiving a new blog post every day, it may be hard to keep that pace later. A better plan is to start out with just a couple of blogs posts per week. That way you aren’t committing to a publishing schedule that you may not be able to sustain.
You should try to stick to the same general publishing schedule all the time because as you grow a loyal readership following, they will begin to look for your blog on certain days. For example, if you publish a new blog post every Monday and Friday, they can expect to see fresh content on those days.
Types of Blogs & Blog Posts
There are as many types of blog posts as there are blogs. In other words, millions. The type of blog post you publish will depend on what you want to achieve. You may want to share your passion for your subject matter with other enthusiasts. Or you may want chronicle occurrences in your everyday life, such as your career advancement, battling a serious illness, or your social life.
Generally, blog posts can be categorized into seven major categories:
- Personal — This is the broadest category and includes blog posts people write about their own lives or topics that interest them, such as politics, music, family, travel, and fitness.
- Top Ten of Top Tips – These types of blog posts typically list your top ten choices of whatever subject you like, or offer your top tips on a subject.
- How-to Blog Post – These are blog posts that education people on the best ways to perform individual tasks. They are frequently in form of video blog posts.
- Reviews — There are lots of blog posts that share reviews about restaurants, movies, games, music, books and so on.
- Rant Post – These are blog posts that let you give your opinion on whatever topic you like. It’s your blog, so you can be as opinionated as you like.
- Video Post – This is when you make a brief video and post it on your blog. It also can be posted on YouTube.
- Audio/Podcast – Make an audio recording and post is as a blog post. You also can post it on iTunes.
- Promotional Post — These are blog posts that promote specific products, offerings and events.
- Resource Posts – With these blog posts, you list top resources for whatever topic you are writing about.
Developing Blog Topics
As a regular blogger, you will need to be continually looking for new ideas for blog posts you can share with your readers. That means you will need to take time to gather ideas. One of the best and easiest ways to do this is by looking at what other people who write blog posts on your topic are doing.
Whenever other bloggers subscribe to your blog, you should consider subscribing to theirs as well. Not only will it keep you in touch with the online community that shares your enthusiasm for your topic, but it also will provide you with a steady supply of new blog post ideas delivered directly into your inbox.
Before you write a single word, your first week should be spent gathering ideas, clarifying your subject and looking at what other people are doing in order to solidify the concept of the new blog post you want to create.
Organizing how you develop your blog will depend on your own abilities and needs. Some bloggers prefer people specific blog posts scheduled for weeks ahead of time so they know exactly what to write about all the time. Others have no idea what they are going to write about when they turn on their computers.
The majority of bloggers fall somewhere in between, keeping a file with a few vague ideas that can be developed further during the blog writing process.
You may be brimming with ideas for your new blog right now, but use caution and try not to bite off more than you can chew. Blogging requires time commitment and focus. While you may be chomping at the bit and filled with great ideas now, start slow and build on your success as you go along. You can always publish as frequently as you want, but when you create expectations for your readers, it can be difficult to sustain those expectations indefinitely.
Video Blogs
Videos can be added using the same media tool you use to add photos and other images to your blog post. They can be downloaded from your computer, from a video camera, or you can add a link to a video from another site, such as YouTube.
Video blogs are increasing in popularity because of the wide availability of high definition video cameras on smart phones, tablets and laptops, as well as the near universality of playback devices. Video lets you show – as well as tell — your readers how to do specific tasks. Video blogging is a great way to give your readers high-value content.
You also can post your video on YouTube and link in the description to your blog post to increase your potential audience size. The videos you make don’t need to have professional-quality production values. In fact, people tend to enjoy videos that appear
to be homemade and less polished because they are more genuine.
Audio Blogs and Podcasts
Another option is to record and publish audio blog posts using the microphone built in to your laptop, tablet or smartphone, or by purchasing an inexpensive digital recorder and a microphone. This is great for providing content your followers can listen to on headphones while they are on the go, at the gym or in their cars.
You can also upload your podcasts for free onto iTunes, where they can be found by people who are interested in your subject matter. If you regularly post podcasts, you can quickly build a loyal following of regular listeners.
Promotional Blogs
As businesses discover the power of blogging, there has been an increasing number of promotional blogs in recent months. These are blogs that promote specific products, offerings and events. Blogs are being used to gain attention for everything from television shows, movies, clothing and even services such as tax accounting and babysitting.
There have even been cases of popular bloggers being approached by companies to endorse their products in their personal blogs in exchange for free products or even money.
Resources Posts
The resource blog post is one that directs your readers to sites they can visit to learn more about a particular subject. These can include links, lists of agencies and their phone numbers, and email addresses.
The resource post is a good way to give your readers high-value content because they provide helpful information they can actually use and are actually quite easy to create using the free research tools provided by the Internet.
You also can add a page to your blog for resources so that visitors can have access to them all the time. This list can be updated any time you find a fresh resource you want to add.
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