Live streaming began to “take off” for lack of better terms with the release of Periscope in 2015 later followed by the earliest renditions of Facebook Live in 2016. Over the last year, live streaming has seen major growth trends on Twitch, TikTok, Instagram, and Facebook. Additionally aside from social platforms, fitness platforms like iFit and Peloton offer live-streamed workout classes, helping users exercise at home and on their own schedule. Virtual conferences, concerts, and philanthropic events are also trends that have been on the rise. Even as a new normal begins to develop, these trends are projected to remain on the upward slope.
What does this mean for you as a social entrepreneur? Live can be a tool for you!
3 Live Topics for Social Entrepreneurs
- Who are you and what do you do? Tell your audience about your business, brand, or initiative.
- What type of connections are you looking to make? Talk about the types of people you are looking to connect with online.
- Behind the Scenes: What are your work days like? Take your audience on a journey; you can do this interview or vlog style.
Engage your audience during these conversations, encourage them to ask you questions, and don't forget calls to action. Let them know how to connect with you beyond social media; get them on your email and/or text list for constant communication and updates.
3 Ways to Engage and Grow Your Audience
- Involve your audience in the conversation. Invite your audience to let you know where they are joining from, ask them questions and allow them to ask you questions. Including your audience can help you gain confidence and make across-screen connections
- Encourage following and notifications. Remind your audience to follow you and turn on their notifications so they do not miss your posts, photos, and live streams. You can also ask them to tell or tag their friends who may be interested in your key topics.
- Be yourself! If you're already nervous, trying to be anything besides yourself is going to make things even more nerve-racking, furthermore, you want your audience to connect with YOU! As a social entrepreneur, you and your personality will play a large role as you build and grow your audience.
Conclusion
Social Entrepreneurs, you can leverage live streaming as a way to position your business, brand, or initiative in front of your ideal audiences. Just as I told you last time, we have to be more strategic, mindful, goal-oriented, and data-driven. Why? Not only will it make us more money, but it will also help us to be more impactful, and isn't that what we desire?
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We cover connecting destinations, scheduling, inviting guests, simulcasting/multi-streaming, setting up your branding, and much more.
For additional documentation, visit https://web.facebook.com/groups/streamyardforbeginners
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