“Social media is all about communication, and your brand’s voice plays a crucial role in how your audience perceives you. When I first started out, I experimented with different tones—some posts were formal, others more casual. But I soon realized the importance of consistency. Your audience should feel like they’re hearing from the same person or brand, no matter which platform they’re on. Whether your brand voice is friendly, professional, or quirky, the key is to stay consistent. It builds recognition, trust, and loyalty over time.”

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Joshua & Kristina Shoemaker

https://everlastingcreators.com

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