Many businesses are publishing content as a way to build their audiences and increase traffic to their websites.
However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible.
One great way to do this is to share your content on social media more than once. Sounds pretty simple, right?
Sharing your content multiple times on social media can trigger strong reactions. Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results.
Your social media followers aren’t like RSS subscribers who see and read every post. In fact, sharing more than once probably is an essential part of providing your audience with the value you promised them.
If you don’t share your links a few times, they may never see any of your updates.
If you are going to start sharing your content more than once, you need to abide by a few ground rules, such as:
- Take your followers into consideration. Your social feed is for them, not for you.
- Don’t turn into a spammer. Create a smart schedule rather than a crowded one (more on this later).
- Consider your own habits. How do you use social media? Where is the “spam line” for you? Don’t cross it.
- Don’t do anything that you wouldn’t like. How would you react if you saw another user with your identical strategy? This is a great gauge because you probably wouldn’t be the only one who would feel that way.
- Always provide value. Like I said, promoting content more than once actually is a good thing, as long as you are doing it to provide value for your audience.
Once you agree to follow these simple ground rules, you should be able to develop a great social promotion schedule for your content that literally doubles your traffic.
By sharing your content on social media more than once, you not only stand a chance of doubling your traffic, you also may double your chances of striking a chord and going viral.
Of course, you should never become a spammer. Always remember there is a right way and a wrong way to share your content. Choose wisely.
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