With more than a decade of experience working with human behavior in the advertising industry, Joshua Shoemaker has made herself an expert in live streaming.
Ask a question about live streaming on social media — and Digital Marketing Expert, Joshua Shoemaker has the answer.
Live streaming emphasizes that there’s a real you behind your brand. That lets you play up your ideal customer’s persona traits.
“Nearly 2 billion people have watched a Facebook Live,” Experts said. “This creates new opportunities for you to connect with customers. Create original programming at a scheduled time to engage viewers. Then leverage custom audiences to retarget viewers or create lookalike audiences.
“Live streaming is one of the fastest ways to grow your audience,” Experts also said. “Expand your reach. Then invite viewers to become fans of your page. Engaged users have a lower cost per action, in my experience.”
Above all, the personal touch must prevail.
Consumers are going to gravitate toward brands that add a human element people relate to. Entrepreneurs can tap into new Facebook Live features to grow their audience.
Cross-posting value
Go live once and have your content appear live on multiple pages. It’s perfect for blitz campaigns. New features like these can give you valuable audience insights.
From there, you can edit, interact, create, poll, and publish. Once viewers vote, you can publish the results.
Fun and creativity
It's important to add fun to content strategy.
Social media is usually the first place brands like to test new campaigns and be creative.
These are six social media marketing tools every marketer needs:
Find insights
It’s important to seek insight behind your content first.
You also can look at viewer comments to see if there’s a specific question always being asked. Use that insight as you plan your content calendar. Even if you automate your process, go back and optimize for search engine optimization.”
It's also recommended to have a run-of-show template that outlines the flow of the episode.
Keep these factors in mind:
- What is your live stream about?
- Why should viewers tune in?
- How will it impact viewers?
- What if viewers tune in, what will happen?
If you’re live streaming from your desktop, try adding little Post-it® notes next to your web cam. Then it still feels like you’re keeping eye contact with viewers.
? Try StreamYard for free! https://streamyard.com/pal/4859907029073920
We cover connecting destinations, scheduling, inviting guests, simulcasting/multi-streaming, setting up your branding, and much more.
For additional documentation, visit https://web.facebook.com/groups/streamyardforbeginners
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