Welcome to the wonderful world of email marketing! Whether you are a beginner who has never written a marketing email in your life, or a seasoned expert with many opt-in lists, the tips in this article will teach you things you probably never thought to ask before. Read on to learn!
- Keep your customers interested in your emails by offering promotions. This type of email marketing gives your customers an incentive to participate and they could also have the chance to refer friends. Consider giving even greater discounts to those readers who do refer new customers.
- Keep track of the subject lines on e-mails that get opened and those that do not. Choose an email and use two different subject lines to see what works better. This can help you see which subject lines cause readers to open your messages and which get ignored.
- Don't include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in and that they will not have to sift through an entire newsletter to get it.
- When developing your email, consider how large the preview pane is in most email-reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
- Find out who your competitors are and sign up for their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
- Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
- Make sure you are working off of a clean list. This keeps the time you spend directed toward targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!
- To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.
If you're creating your very first campaign or just tweaking those which you're already running, use the strategies listed here to make it effective and successful. Using the expertise of others is a great way to better your own skills, learn new techniques and reach the success you never thought possible, so get to work today!
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