After you have created your information product, you will then need to focus on marketing it. For ebooks, a lot of authors think that simply posting a link to a sales page is enough. This is merely advertising and not really marketing.
There are different channels you can use to market your information product. In this chapter, we will discuss how you can maximize the use of each channel to your advantage.
The Power of Social Media
Social media sites such as Facebook, Twitter and Pinterest are considered to be among the most powerful platforms to reach out to potential customers. For this reason, a lot of businesses today invest heavily in engaging their target market through social media. And why not, it’s one of the easiest and most effective ways to connect to thousands, even millions of people.
For example, whether you have just launched your ebook or you have made it to the Amazon’s bestseller list, announcing the news to your network will definitely stir attention, reaching thousands of users in seconds. However, to be really effective in using social media for marketing your information product, marketing efforts should start BEFORE, DURING and AFTER you put your product on the market for sale.
Build A Following
Many authors out there are able to gain impressive book sales by creating a solid platform. They typically focus on putting across their message to a niche and start building an audience way before they publish their book or any type of information product. Upon publication, subsequent products will be featured in order to support the platform. Below are some ideas to help you connect and build potential prospects:
• Interact with followers by asking questions related to your topic
• Offer tips and advices relevant to the topic of your information product
• Make sure to provide value then add a link to your sales page
• Post announcements to events and activities
• Support marketing with exceptional content. This includes podcasts, videos, slide shows, infographics – everything that can stir interest and provide value
• Pin a good photo of your book cover
• Create a board that is dedicated to your particular niche
• Create infographics that are related to your platform or niche
• Host contests and ask pinners to vote by simply liking or re-pinning your pins
• Create a special fan page for your website or business identity
• Add valuable and quality content with links directing to your website
• Host contests and ask people to ‘like’ your page
A lot of people seem to think that they simply log in to a social networking site, flood just advertisement and links and that’s about it. However, you need to exert real effort to be likeable instead of regarding social media channels are mere platforms to advertise and market product.
To do this, you need to be active in at least 3 social media platforms and not just when you are about to launch a new information product. Be sure that outright and blatant marketing, which will only put off your followers. Be there to provide opinions, off recommendations and advices and deliver value whether or not you are selling anything.
Blogging
Another good idea for selling information product is through your own website. Even if you still don’t have an information product to sell but you own a blog site, then you are already on the right track. Here are some tips to effectively use your blog for marketing your information product:
Blog For Product Ideas
Your blog should be in line or related to the information product you plan to create. For example, you can’t just put up a blog on money saving ideas and publish an ebook on coping with divorce, right? You need to be consistent with how you plan to position yourself in the minds of your target audience.
Blogs are effective in helping you build credibility and gain recognition as a thought leader for a particular niche. While this status may take years to achieve, it can present a solid platform to launch your future information products.
Blog For Information Products
After you have laid down a solid foundation for your information products, whether you are at the beginning stages, during or after the product creation, you need to provide content that will subtly sell your book as a good resource for a particular problem. Subtle is the word here. You want to offer a solution, not bombard your readers with aggressive advertising.
Blog For Affiliate Relationships
One of the most important uses of blogs is establishing a network within your niche. By producing exceptional quality content on a regular basis, you will be able to stir interest. Once they start to notice you, it will pave the way for networking opportunities with other blog owners that already enjoy an audience or following.
This can help you get links that may direct traffic to your website, which can later on help you build subscribers and eventually buyers of your information products.
Excerpts
One of the most effective tried and tested method of enticing your prospective buyers is to offer a sneak peek of your book. This means offer the first chapter of your book for free, in exchange of their opt-in email address. You can then deliver excerpt of the chapters by email so you can offer reminders and promotions.
Excerpts are effective as it can provide readers what the actual meat of the book is about. For this reason, the opening chapters or the introduction should be riveting and provide key information.
Sales Page
Any selling technique for information product will not be complete without a sales page. You need to come up with a winning sales page that will entice readers to click and order. Headlines are very important, which should state the core benefits of your product to your prospects. You will then need to follow it up with features and benefits.
Allow your readers to scan a couple of pages of your product before directing them down to the order button. It is also important to back it up with testimonials to build credibility and remove any lingering doubts or apprehensions.
ClickBank Affiliate Program
As mentioned affiliate programs work great for selling information products. Among the sought after ones is ClickBank. Here are some of the great benefits you can enjoy when using ClickBank:
• Support
ClickBank is known to offer massive affiliate support. If you have a great product, especially one that’s quite unique, affiliates can promote your product, even one that you have not even met before. Most people who sell information products also have their own ClickBank account, which makes it a great venue to jumpstart your sales.
• Ease Of Use
ClickBank is also easy to use. With a payment of $50, you can be able to get your very first information product approved. Additional products will only cost you $29 each. This is a very minimal fee considering that sales will be handled by Clickbank for you. In return, ClickBank will charge you for processing fees.
Invest In A Good Landing Page
Your landing page should be designed to convince people to invest your product or service. For this reason, you need to have an attractive, professional looking and credible landing page which will showcase your sales pitch. If you feel you don’t have the skills to make an exceptional sales pitch, by all means, don’t hesitate to seek help from the experts. While this may mean extra experience on your part, it’s a significant investment that can make a huge difference on your future sales.
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