Many online businesses have been made, or broken, by a single email marketing campaign. If you do it right it can go viral, driving massive traffic to your website. If you do it wrong, on the other hand, it can sink your company. Read this article in full to find tips and techniques to teach you how to do it in a way that benefits your company.
- Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick who should be receiving your emails, but it'll be worth it in the end to build a reliable contact list.
- To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them.
- When you are having your customers provide their email addresses to you during the sign-up process. Make sure that you have a clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
- Try to only send one email a week. Your customers, like you, have busy lives and probably receive many emails each day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
- Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.
- Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
- Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers' perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
When you know what to do, creating an email marketing campaign will be easy, effective, and profitable. You'll better your online reputation while building profits, and the initial investment of both time and money is small. There is no better way to grow your business, so start creating your campaign today!
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