If you’re wondering whether video marketing will still dominate the trends in 2022 and beyond, you’ve come to the right place.
With so many digital marketing strategies available, it can be challenging to choose the right one for your business. Aside from considering its relevance, you also need to make sure it will have a great return on your investment.
This article will provide insight into the future of video marketing and showcase eight actionable practices to guide you on how to get started. We’ll share everything from video marketing trends to marketing examples to use for inspiration.
Video marketing has become one of the most popular and effective strategies to attract customers and drive more sales.
As the number of digital video viewers is expected to reach 3.48 billion in 2023, marketers and businesses embrace video content as a reliable promotional tool.
Today, 85% of businesses use video marketing as a strategy and 92% of marketers say it is an essential part of their business.
Popular social media platforms also leverage video content to promote products and increase engagement. A study has revealed that video generates more engagement than any other content type on Instagram.
Due to the rise of video content, YouTube is now the second most popular website in the world. Statista also found that most viewers spend more than 10 hours watching video content per week.
Short-form video content describes videos that are short in length. It provides viewers with a quick way to consume information.Although there is no universal number that everyone agrees on, HubSpot suggests that short-form videos are up to 2 minutes and 30 seconds long.
People generally prefer short-form videos because aside from containing information, they are entertaining to watch.In addition, studies suggest that people’s average attention span today is only around eight seconds. This is because people are spending more time on social media, with more and more content to consume.
Because of that, short-form video platforms such as TikTok are growing quickly. In the second quarter of 2021 alone, it garnered over 200 million downloads.
Following its success, other social media platforms have also implemented bite-sized video content options. For example, Instagram has Instagram Reels and YouTube has launched YouTube Shorts, both of which have since become popular with users.
By sharing up to 30 seconds of video content, US sports teams have enjoyed massively improved engagement with their Instagram Reel posts compared to regular video posts. Meanwhile, YouTube Shorts has attracted over 15 billion daily views worldwide.
Short-form video content is versatile. You can use it to entertain, educate, and promote your product at the same time.
Soy Yo Candle features a great example of this with its 10-second video about candle care.
Video marketing continues to dominate the digital marketing scene. With a constantly rising number of digital video viewers, employing videos in your marketing strategies is a great way to grow your business.
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